Spanning Skincare, Makeup Fragrance, Haircare, Bodycare and Home, Fresh is the destination for everything you need. Since 1991, Fresh has changed the course of beauty. Building on the cultural foundations of the past and utilizing the evolving research and technology of the present, Fresh creates the future traditions of beauty. Lev Glazman and Alina Roytberg, husband and wife co-founders of Fresh, believe that every product must be as enjoyable as it is effective. Sophisticated delivery systems and innovative formulas advance the performance of ingredients both familiar and exotic. Visually engaging packaging reveals sensuous textures and scents for a uniquely gratifying multi-sensory experience. Trusting their instincts and responding to their own genuine needs, Lev and Alina keep Fresh consistently ahead of the curve. We invite you to begin your journey with Fresh.