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  • Discover the new Black Tea Serum ✨
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  • Best Sellers Image

    Retinol-like results*

    New Black Tea Serum. Visibly firmer, smoother skin.

Shop best sellers

Soy Face Cleanser

150 ml / 5 fl oz-Full Size
Moisturizing Face Cleanser with Soy extract
€ 40,00
Other Sizes Available

Our best-selling universal face wash that’s proven to maintain skin’s pH while also cleansing, softening, and hydrating all skin types & tones.

Yuka Grade 93/100 - Excellent

Made with 98%* of ingredients of natural origin

*calculation is based on the globally recognized ISO standard 16128, including water; the remaining percentage contributes to optimizing the formula’s overall integrity and sensorial texture

Rose Deep Hydration Moisturizer

50 ml / 1.6 fl oz-Regular
Rose Face Cream with Hyaluronic Acid
€ 49,00
Other Sizes Available

Our best-selling hyaluronic acid moisturizer that delivers 72-hour deep hydration* with strengthening damask rose extract for skin that is dewy and plumped with moisture.

*instrumental test, 11 subjects

Made with 90%* of ingredients of natural origin

Yuka grade 65/100 - Good

*calculation is based on the globally recognized ISO standard 16128, including water; the remaining percentage contributes to optimizing the formula’s overall integrity and sensorial texture

Rose Deep Hydration Oil-Infused Serum

100 ml / 3.3 fl oz
Rose Moisturizing Face Serum
€ 65,00
SOLD OUT
100 ml / 3.3 fl oz

An oil-infused liquid serum formulated to deliver nourishment & 24-hour deep hydration for dewy skin that's plumped with moisture. Fresh’s first-ever oil-infused liquid serum created to deliver 24-hour deep hydration for dewy skin that’s plumped with moisture.

Yuka Grade 86/100 - Excellent


Made with 97%* of ingredients of natural origin

*calculation is based on the globally recognized ISO standard 16128, including water; the remaining percentage contributes to optimizing the formula’s overall integrity and sensorial texture

 

Kombucha Antioxidant Facial Treatment Essence

150 ml / 5 fl oz-Kombucha Reno 23
Anti-Pollution Kombucha Facial Treatment
€ 85,00
Other Sizes Available
This prep step essence featuring kombucha with 121% more antioxidant power* deeply penetrates the skin’s surface for improved luminosity and clarity.

Rose Deep Hydration Toner

250 ml / 8.4 fl oz-Regular
Rose Toner with Hyaluronic Acid
€ 48,00
Other Sizes Available
A hydrating toner with damask rose and hyaluronic acid that strengthens skin’s barrier & infuses deep hydration for visibly refined pores & soft skin.

Made with 95%* of ingredients of natural origin

*calculation is based on the globally recognized ISO standard 16128, including water; the remaining percentage contributes to optimizing the formula’s overall integrity and sensorial texture.

Black Tea Anti-Aging Ceramide Moisturizer

100 ml / 3.4 fl oz
Black Tea Ceramide Anti-Aging Moisturizer
€ 163,00
Other Sizes Available

A lightweight anti-aging cream with proven retinol-like performance* of BT MatrixTM.
*ex vivo studies on BT Matrix™ ingredients; this product does not contain retinol .

Vitamin Nectar Antioxidant Face Serum

15ml
Face Glow Serum with Vitamins C and E
€ 34,00
SOLD OUT
15ml
A multivitamin skin nutrition serum that boosts skin with essential vitamins C, E & B5, minerals, antioxidants & hydration for a bright, healthy look

Sugar Advanced Therapy Treatment Lip Balm

4.3g
Intensive lip treatment for damaged lips
€ 26,00
SOLD OUT
4.3g
An intensive lip treatment that moisturizes extra dry lips for 24 hours* and is clinically proven to repair the look of damaged lips.

Yuka Grade 72/100 - Good

Lotus Youth Preserve Radiance Renewal Night Cream

50 ml / 1.6 fl oz-LDC RENO 23
Cocooning night cream
€ 62,00
Other Sizes Available
A cocooning night cream that helps recover & reduce signs of fatigue while smoothing fine lines & improving radiance.

Rose Pore-Minimizing Hydration Mist

100 ml
Intense Hydration Rose Mist
€ 26,00
SOLD OUT
100 ml

An instantly hydrating face mist that soothes, helps to reduce the look of pores, and softens all day for supple, dewy skin—pre-or-post makeup.

Made with 99%* of natural ingredients

Yuka grade 93/100 - Excellent

*calculation is based on the globally recognized ISO standard 16128, including water; the remaining percentage contributes to optimizing the formula’s overall integrity and sensorial texture

sugar treat lip oils trio rose, honey, berry

Discover the
power of tea

Nature's answer to smooth skin

Shop Black Tea Serum

A clean slate

FOR A TEA-POWERED RITUAL

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sugar treat lip oils trio rose, honey, berry
fresh Blog

Gifts for you !

Up to 5 minis in your order*.
Code: FRESHGIFT

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Dewy Days Ahead Set

Daily hydration essentials​
€ 58,00 € 40,60
(Value of € 86)
SOLD OUT
Enjoy a clean, dewy complexion with this trio: Soy Face Cleanser, Rose Toner, and Rose Face Cream.

Tint Your Hydration Set

Moisture and Color Lip Care Set​
€ 35,00 € 24,50
(Value of € 51)
SOLD OUT
Tint and treat your lips with this set of mini lip balms that includes our iconic Sugar Rosé, Bloom, and a full size Sugar Advanced Therapy.

Radiant Days, Smooth Nights Set

Day-to-night essentials for radiant skin
€ 80,00 € 56,00
(Value of € 109)
SOLD OUT
Experience a clean, radiant glow with this duo that includes an exclusive set size Lotus Face Cream and Dream Cream.

Awaken Radiance Set

Anti-aging duo
€ 55,00 € 38,50
(Value of € 78)
SOLD OUT
Indulge in clean, luminous skin with this duo that includes Soy Face Cleanser and Black Tea Advanced Age Renewal Cream.

Dewy Skin Duo Skincare Set

Best-selling duo for calm, hydrated skin
€ 26,00 € 18,20
SOLD OUT
Feel good in your skin everywhere you go using this best-selling pair: Soy Face Wash and Rose Face Cream in travel sizes.

Perfectly Dewy Skin & Lips Skincare Set

Complete routine for intense hydration
€ 59,00 € 41,30
SOLD OUT
Embrace dewy hydration with this 5-piece set: a mini Soy Face Wash, travel-size Rose toner, mini serum, exclusive set-size face cream & lip balm.

Daily Radiance Duo Skincare Set

Skincare duo for daily radiance
€ 35,00 € 24,50
SOLD OUT
Awaken a clean, radiant glow with this best-selling pair: a travel-size Soy Face Wash and exclusive set-size Lotus Face Cream.

Prep Care & Color Lips Set

Complete lip care set for soft and tinted lips
€ 33,00 € 23,10
SOLD OUT
Treat your lips to a 3-piece mini set of lip care essentials: a full-size Sugar Lip Polish, plus Sugar Advanced Therapy Balm and tinted Sugar Petal.

Explore our collections

  • Soy
    Cleanse
    As fresh's first venture into skincare, we researched amino acid-rich soy proteins and found that they help with skin suppleness.
  • Black Tea
    Firm
    Inspired by black tea's high level of antioxidants, we derived our potent black tea complex that helps to improve skin elasticity.
  • Lotus
    Radiance
    Super Lotus is a powerful antioxidant that smoothes the look of lines and protects from free radicals for radiant, resilient skin.
  • Rose
    Deep Hydration
    We selected the damask rose out of 200 rose species for its special power to retain moisture while strengthening the skin barrier.
  • Crème Ancienne
    Ultimate Nourishment
    Inspired by the world's first cream, Crème Ancienne creates a protective layer on the skin while minimizing the look of wrinkles.
  • Kombucha
    Protect
    After researching fermentation, we made kombucha the star of our liquid essence to protect from the damaging effects of pollution.
  • Umbrian Clay
    Purify
    Fresh’s exclusive ingredient, this fine white clay native to Nocera Umbra, Italy—the sole source—clarifies and balances the skin.
  • Vitamin Nectar
    Skin Nutrition
    After years of research, we bridged the world of multivitamins and skincare for formulas that deliver bright, healthy-looking skin.
  • Sugar
    Refine
    Sugar is a natural humectant that prevents moisture loss. We bottled sugar's softening properties, pioneering its use in beauty.

Safety backed by science

At fresh, we care as much about what we put into our products as what we leave out.
  • We adhere to stringent international regulations and ban hundreds of ingredients from our formulas.
  • Our experts test every ingredient an average of 3 times to ensure it’s safe on skin.
  • We spend 2+ years validating each product’s safety by a team of toxicologists, chemists, biologists, and regulatory experts.
Learn More

forever fresh

Our commitment to sustainability

  • Improving our ingredient sourcing with respect to the planet and people by partnering with Union for Ethical BioTrade (UEBT)
  • Ensuring all product packaging is made with recycled material or recyclable by 2025
  • Working to achieve net-zero carbon emissions by 2030 by setting reduction and offsetting targets aligned with the Paris Agreement
Learn More
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